Mission Matters

Measuring the mission: Church congregation engaged in outreach and disciple-making.

Measuring The Mission

Evangelism Strategy

Gary Comer

January 18, 2012

Measuring the mission: Church leader guiding a small group toward effective outreach.

Measuring the Mission: Why Vision and Structure Aren’t Enough to Succeed in Ministry

Introduction

Many churches have a clear vision and solid ministry structures in place—but they’re still not seeing growth or impact. Why? Because having a mission statement and organized ministries isn’t enough to fulfill God’s mission. Just like a football team must execute plays on the field, churches need to measure the mission to see if they’re truly making disciples. In this post, we’ll explore why measuring the mission is essential and how to make critical adjustments to ensure your church is truly winning in outreach and disciple-making.

Why Vision and Structure Aren’t Enough

I’ve consulted with many pastors and church leaders who have solid mission statements. Their vision to make new disciples is clear and even documented. Many churches also have functioning ministry structures—teams, programs, and outreach efforts designed to fulfill their mission.

So why seek help if the vision and structure are in place? Because vision and structure alone don’t guarantee impact. A football team can have a great coach and skilled players, but if they aren’t scoring touchdowns, they’re not winning. Churches face the same challenge: without measurable results, the mission remains incomplete.

The Football Team Analogy

Consider how a football team measures success. They have a coach (pastor) and associate coaches (ministry leaders) for each department. But winning games requires more than just a good game plan—it demands execution. If the team isn’t performing, the coaches analyze why:

  • Is the wide receiver creating enough separation?
  • Is the quarterback throwing the ball at the right moment?
  • Are players adjusting to game-time situations?

The same principle applies to the church. Having a solid vision and structure means little if the team (congregation) isn’t executing the mission effectively. Success requires detailed attention to what’s happening in real time—and adjusting where needed.

The Missing Link: Execution and Results

This is where many churches fall short. They have the vision and the structure, but they’re not effectively mobilizing their members to reach new people and make disciples. I’ve seen churches with active compassion ministries that fail to bring anyone into faith. Likewise, calling a small group “missional” doesn’t make it so. Impact requires more than just good intentions—it requires intentional execution.

Christians often assume they’re making a difference when, in reality, they’re not engaging in the kind of outreach and disciple-making that produces fruit. Just like a football team reviews game tape, churches must evaluate their mission performance and adjust accordingly.

Why Measuring the Mission Matters

Measuring the mission means asking tough questions:

  • Are new people coming to faith?
  • Are current members growing as disciples?
  • Are they reaching out to others and multiplying the mission?

If the answer is no, adjustments are needed. Churches need to track spiritual growth, outreach success, and disciple-making progress. Without measurement, it’s impossible to know if the mission is working.

Coaching Churches to Win

This is the heart of my calling—helping churches be effective in executing the mission. If people aren’t coming to faith and growing as disciples, the church isn’t winning. In football terms, you’re losing the game. Successful ministry requires evaluating real outcomes and making critical adjustments to stay on mission.

Don’t settle for just having a vision—measure the mission and ensure your church is truly making an impact.


Ready to Measure Your Mission?
If you need help evaluating your ministry’s impact and adjusting for greater outreach, I’m here to help. Let’s create a strategy that leads to real disciple-making success. Contact me today to start the conversation!

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